Career Development
Redefine Your Identity. Reclaim Your Direction. Build What’s Next.
Leaving professional sports isn’t just a career change — it’s an identity shift. For years, your world revolved around performance, structure, competition, and a clear role. When that ends, many former players experience uncertainty, loss of direction, and a deep question that’s hard to articulate:
Who am I without the game?
This coaching program is built specifically for retired Professional Athletes ready to redefine themselves, reclaim clarity, and build a powerful next chapter.
Business Development
Starting a business isn’t just about having a great idea — it’s about having a great support system.
Ideas spark the journey, but they don’t carry it. What carries you is the group of people who challenge your thinking, hold you accountable, and help you push through the days when motivation dips.
The truth is, entrepreneurship can be isolating if you try to do it alone. But when you surround yourself with the right people, your odds of success multiply. Ascend Group provides you with the right people to help guide your new business endeavor.
Sponsorship
Turn Your Brand Into Opportunity
A professional sports career builds something incredibly valuable — a personal brand, credibility, and influence. The challenge many players face is knowing how to turn that into meaningful partnerships with companies that want authentic ambassadors.
Our sponsorship advisory helps hockey players connect with the right companies, structure partnerships, and build long-term brand relationships that extend well beyond the rink.
This isn’t about one-off endorsements.
It’s about building strategic partnerships that create real value for both the player and the brand.